Local pride as Granite Belt features in multimillion-dollar tourism campaign

Granite Belt winery operators Leanne Puglisi-Gangemi of Ballandean Estate and Warren Smith of Pyramid Road Wines have a starring role in Tourism Queensland’s latest campaign, It’s a beautiful place to holiday here.

#HolidayHereThisYear

Fourth-generation vigneron and regional tourism ambassador Leanne Puglisi-Gangemi says,

It is just so good to see cellar doors from the Granite Belt featured on this video!

“A lot of the time Queensland promotions are beach-centric, but we have such diversity on offer. From cool climate wineries, gourmet food trails, country hospitality, the Outback, and the world’s oldest surviving tropical rainforest—Queensland is so much more than the reef and the beach. It’s a beautiful place for a wine holiday here!

Leanne Puglisi-Gangemi

Quick action sees Granite Belt wineries enjoy a starring role

Robyn Puglisi-Henderson, sister and Ballandean Estate business manager says,

Warren and I had to move quickly on this! TQ sent out the invite on Friday, and we had to submit video footage shot on our phones that day for editing.

“We’ve joined Robert Irwin and a host of Queensland tourism operators to produce a video which will be used across social platforms to tell Australians that Queensland is ‘a beautiful place to holiday here this year’ and invite them to visit.

“It’s part of a $2 million dollar campaign showcasing to Australians why Queensland is ‘a beautiful place to holiday here this year‘, and builds on Tourism Australia’s campaign launched in late January in response to the bushfires.”

Robyn Puglisi-Henderson

You can view the video here: https://www.queensland.com/holidayhere

If you are sharing the video, make sure you use hashtags #HolidayHereThisYear and #thisisqueensland in your post.